Intrinsic Rhythm Label Launch

Launching a new independent record label, Intrinsic Rhythm, spearheaded by veteran DJ/producer TR One, required a distinctive visual identity for an impactful entry into the electronic music scene. This project involved developing a comprehensive brand identity encompassing an original logo design, a consistent record label design format for all vinyl releases, and a visual direction for digital cover artwork, commencing with the label's debut release, "From The Studio Of - Tr One." Key challenges included establishing an abstract visual language adaptable for future releases within the Techno and House genres without becoming repetitive, and effectively contrasting this bold, textured aesthetic with the clean, sleek lines of the logo and record label design. The resulting fresh brand identity successfully distinguishes Intrinsic Rhythm within the competitive Techno and House scenes and has maintained its impact over several years.