Seems Legit! Party Brand Identity

As a prominent Waterford-based event promoter, Seems Legit! aimed to bring the inclusive and liberated spirit of the underground rave scene to a broader audience through their regular party events. The promoter sought consistent and recognizable branding across all promotional materials that authentically reflected this ethos. This project involved developing a core logo design, dynamic event poster designs, and engaging merchandise designs. The musical styles promoted spanned a diverse range of electronic dance music genres, including house, techno, disco, and beyond. The central challenge was to apply a consistent brand tone and visual language to each poster design while also subtly reflecting the unique character and musical stylings of each diverse headlining act. The project's success was evident in the creation of a strong brand identity that mirrored the vibrant energy of these much-loved Waterford events, resulting in posters that became coveted mementos within the local music scene, often proudly displayed by devoted fans.